How to Build An Email List From Scratch – Free Software – How To Build Email List Before Podcast Launch
Best Email List Building Strategy! How to build email list before podcast launch. Tips and tricks of email list building. Your email list is the most important part to a successful email marketing strategy.
In this list growth guide, you’re mostly likely to find out just how to grow your email list from scratch, utilizing 3 simple steps, a lead magnet, a landing page, and afterwards some form of promotion. How to build email list before podcast launch.
As we dive in, if you don’t currently have an email autoresponder software, I extremely suggest you check out MailerLite. How to build email list before podcast launch. First, certainly, we need a traffic source. So we’re going to talk about making use of content.
We’re mostly likely to speak about community group engagement. As well as naturally, we’re going to talk about advertising as a method to get people to your landing page. Currently your landing page is the second action in this process, which’s mostly likely to be how you actually collect contact information.
Nevertheless, we need a area to order that name as well as email. As well as lastly, we have our lead magnet. How to build email list before podcast launch. As well as our lead magnet is the battery, that powers this entire process. So the better our lead magnet, the better this entire process is mostly likely to be.
And because of that, we’re mostly likely to kick things off with our lead magnet. So we’ll return to front below. So what the hell is a lead magnet? All the lead magnet is something of value, you offer in exchange for somebody’s contact information.
Due to the fact that after all, running around the internet stating, offer me your name and email, so I can offer you stuff later, isn’t truly the very best means to enter growing your list. People need a reason to give their contact information and also a lead magnet provides a feasible reason.
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How to build email list before podcast launch. So certainly the better the lead magnet, the far better the reason, which suggests even more people are mostly likely to be compelled to offer you their contact information, making your list grow faster, which is why we’re starting right here.
Okay, best. So what the heck should you provide for a lead magnet? Like what does it actually resemble? Well, it can be in the form of a PDF. How to build email list before podcast launch. Maybe in the form of a video, or it could be in the form of a tool, like Google Sheets or Excel.
Do not stress. I’m not saying you have to go build a Google sheet. I’ll show you a quick little method you can do for fairly low cost, if you’re not a spreadsheets person because most people aren’t including your most likely future email subscribers.
So let’s go through the PDF first, since this is my preferred. Due to the fact that it’s the quickest propounded put together, yet it still gives sufficient worth to validate requesting for contact information. So right here are a number of examples.
We can do an audit, which is essentially just a checklist designed to show them every little thing that they’re doing wrong. How to build email list before podcast launch. We can offer them a template, very easy to comply with fill in the blank style worksheet, some kind of resource guide or report.
So the resource guide, if you’re positioning on your own as an influencer, is going to be your recommended resource, which will certainly be valuable since people do not want to go figure it out. They just need to know what you’re making use of.
And afterwards for a report, you’re going to do a bunch of research for a person and essentially just provide the solution, right? How to build email list before podcast launch. It’s kind of like the distinction between having somebody needing to do their math homework and you just giving them the answer to all of their inquiries, right? It’s possibly a actually ridiculous instance.
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So allow’s go through some concrete examples of every one of these. So the extremely first one we have below is mostly likely to be an audit as well as something we provided for our agency, is we created an analytics audit. How to build email list before podcast launch. So somebody might experience their Google Analytics account and also see all of things that were either not set up correctly or simply weren’t switched on.
As well as the reason it was valuable to our potential clients, as it plainly revealed them where they might get some quick victories inside their analytics account to get even more out of what they currently had. How to build email list before podcast launch. Currently, this next instance is a template and this is something we made use of to offer for free, where we would certainly help individuals go through the process of establishing their sales funnel and then included a couple of scripts and fill in the blank design templates, to quickly create their very own sales funnel.
This next as well as last example, below is a resource guide. And also this is where we developed a quick little PDF to aid someone go through their tag manager account and clarify the essentials as well as some advanced points to set up.
So the distinction in between this is this is talking about producing something new, whereas the audit is taking a look at what someone’s currently doing as well as pointing out all of the mistakes that they’re making.
So another sort of lead magnet that you can do that actually don’t advise beginning with is some type of video. So allow’s go through these fairly quickly. How to build email list before podcast launch. It can be a long video presentation, a webinar, four-part series, or just a series of testimonials that result in some type of study or takeaway for your ideal customer.
I advise not starting right here since video takes a really long time to assemble, anytime you’ve seen a 30 minute or a few of those crazy two hr long webinars, those can take upwards of months to put together.
As well as when you’re trying to grow your email list from the ground up, most likely fast and easy, producing a 30 minute presentation is certainly out the list of fast and easy things you could do, to quickly grow your email list.
So, I extremely recommend missing them. Equally as an example below, we produced a simple as needed training, that marketed one of our programs on exactly how to grow a YouTube channel. How to build email list before podcast launch. So if you’re interested in exactly how to actually create a as needed webinar without having to pay the premium for webinar software, I’ll link it in the cards and the summary to a full blown video on just how to in fact use a MailerLite to set this up.
Currently the final type right here is producing some type of calculator or tool. And so, the good news is you can visit Fiverr or Upwork or whatever your favorite freelance platform is as well as find an excel geek who can put this together for you.
How to build email list before podcast launch. However essentially what you want to do below is to create some kind of calculator tool or calendar, that helps your ideal customer attain something or deal with a task that’s crucial to them. And I truly like doing this because most of the influencers, marketers, as well as companies you’re most likely taking on to collect email addresses, don’t take this additional action.
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They simply start at one of the first 2. So below are a couple of examples. When I utilized to be a financial advisor, we actually produced a simple tool, where someone can type in a ticker symbol for a stock, and after that they would certainly have the ability to see our personal calculations as well as analysis, so they can know whether they should acquire the stock, based upon our recommendations.
It was a fantastic win-win, since it did the math for our potential clients. And we really did not have to go manually do the research every single time a potential client had a concern. How to build email list before podcast launch. This following one is an instance from this channel, in which a few of our content marketing guides, we actually offer this free Google sheets template as a method for someone to quickly put together their content calendar.
As well as the last one we have right here is our UTM tracker. And this is a tool that allows people to quickly create tracking links, when they’re running affiliate promotions or doing their email marketing.
So ideally one of these lead magnet examples offered you some concepts for your very own list growth, and you can see exactly how it does not have to be super made complex. How to build email list before podcast launch. It simply needs to be valuable and offer your ideal customer a quick win, to ensure that they actually do intend to enter their contact information in order to get it.
And speaking of entering their contact information, where the heck are they going to do this? On something called a landing page. Currently what makes a landing page or squeeze page various, than any other kind of webpage that you may create, is it’s designed to do something.
As well as one thing just. Collect the name as well as email. If a person does not wish to enter their contact information, then they leave. You don’t wish to have any type of external links and also you do not wish to have any other phone call to action.
The only point a person can do, on this page, enters their contact information. This is an example of what a landing page could look like, which is it. How to build email list before podcast launch. Now fortunately is these pages are really quick.
They’re extremely easy to create and also you can put them together extremely quickly. So allow’s undergo the elements of what you require on the landing page. And afterwards just talk about the most crucial component of all of these elements.
So all you need for your landing page, you’re mostly likely to require some kind of headline, which we’ll get to momentarily. After that optionally, you can have some bullet points and after that you’re going to have some kind of picture, of what your lead magnet is.
So despite the fact that it may be digital, we just need to give some tangibleness to what’s being delivered. How to build email list before podcast launch. And after that naturally, we have a place for them to name and also email, and that’s it. That’s all your landing page needs to do, absolutely nothing else, nothing fancy here.
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You can see in this example, we do not also have any bullet points. We just have some contact fields. So let’s undergo what the heck to do for your headline. Your headline is mostly likely to be the most vital part of your landing page.
So if we’re assuming in regards to what’s essential, leading, producing an awesome lead magnet, second, having a good headline that connects exactly how awesome the lead magnet is. And also there are just two headline formulas you truly need to make use of when you’re starting to grow your email list from square one, that’s mostly likely to be permitted me to as well as just how to.
So allow’s go through the first one, which enabled me to. Returning to our landing page instance here, you can see the headline reviews the content funnel that permitted me to generate 4,447 leads in 90 days, without investing a dime on ads.
How to build email list before podcast launch. So what we’re doing right here is we’re offering a name to whatever’s being delivered in the content funnel and this certain circumstances. And after that we’re stating what’s being delivered, the lead magnet enabled me or enabled you to attain a outcome that your ideal customer desires, which is leads in a brief quantity of time.
And then as a perk, we can claim without and eliminate some sort of argument or something they could believe they have to do, in order to get the result that we simply offered, in this specific instance, advertising.
So lots of people would think, “Oh, well, he needed to spend cash on ads, to get that lots of leads because brief quantity of time.” And we’re simply stating, “No, really I really did not.” How to build email list before podcast launch. So right here are a few other examples, if we were trying to offer some kind of growth guide, that handles growing a YouTube channel.
So you can see, we have allowed us to, enabled me to or you can even identify your ideal prospects group, if you do not have any kind of results from on your own, like the 3rd example here, the plan, which is the lead magnet that has actually enabled countless little developers, so rather than talking about yourself or possibly your clients or previous experience, you can simply point to and also state, “Hey, a bunch of other individuals who resemble you have actually followed this particular format or utilize this to get this outcome.” How to build email list before podcast launch.
Guide To Building An Email List – How To Build Email List Before Podcast Launch
Therefore that’s what every one of these headlines is doing. Currently, if you wish to take a deeper dive right into writing your headlines, I’ll link in the cards as well as the description to a video that experiences 7 various other various headline formulas.
There are a lot of cool points you can do, when it involves crafting your headlines and also split testing, or attempting different headlines to see what works the most effective is a terrific means to accelerate your list growth.
Currently, the second headline formula we’re going to experience below is the standard classic go-to. How to build email list before podcast launch. And that is exactly how to get a result and then eliminate some sort of pain.
So below we have Neil Patel’s page, how to produce 195,013 visitors a month, without spending a dollar on ads. Therefore here, we’re talking about a result that somebody wishes to discover how to attain, which is produce a bunch of visitors as well as they do not wish to have to spend for those visitors.
They desire the visitors to be free. Currently, certainly we could just as conveniently stated, without investing months creating content, right? In which case we would claim, you can get all these leads making use of advertising, or we can claim, you can get all these leads without using advertising.
It simply depends on what your lead magnet has to do with. Therefore here’s some examples, once again, for attempting to offer some kind of YouTube growth guide. How to build email list before podcast launch. We can how to result, without, even if approximately you can. Therefore dropping to the 3rd one right here, we have just how to outsource time consuming admin work, so that’s something that somebody growing a YouTube channel would want to try and do.
And also our lead magnet would help them do that. And after that, so you can grow your channel part time. So we’re talking about, “Hey, you’re mostly likely to have the ability to do this.” How to build email list before podcast launch. And then the, so you can expression responds to the inquiry.
So what, why do I care? Right? Okay. I can outsource it. So what? well, if you’re able to outsource, that indicates you’re able to attain what you want part time, and you do not have to go full-time as well as I do not understand, consume ramen as well as capture your sandwiches like Mark Cuban while you build your channel or something like that, right? To ensure that’s a little ludicrous, yet you just intend to think of with your headings, what is it is your lead magnet permitting them to accomplish? How to build email list before podcast launch. And afterwards what are some battles or pain points, that they think they need to overcome, that they in fact don’t need to, in order to accomplish what they’re ultimately attempting to do.
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Therefore that does it for the first two steps of your list growth process. So go on and also hit that like button, if you’re still seeing. How to build email list before podcast launch. You can comment below, if you have any questions, now allow’s experience the 3 different kinds of traffic you can run.
I’m mostly likely to link up in the cards and the description to some other tutorials, that take a deeper dive on every one of these. How to build email list before podcast launch. So you have 3 alternatives. As well as they have some benefits and drawbacks. So the first option you have is producing content comparable to the video you’re enjoying now.
Takes quite a bit of time, yet over time, it can in fact bring in new email subscribers on autopilot. The second type is hands-on engagement. You’re going to Facebook groups, you’re going to LinkedIn teams and you’re involving with individuals.
Therefore, and afterwards number three is mostly likely to be the fast one, that actually calls for rather of an advertising budget plan. Which is naturally running advertising. How to build email list before podcast launch. So if you’re doing content, all you need to do is, just point out that in the summary of your YouTube video or someplace in your blog posts, that you have a, some type of offer or lead magnet, that can help them attain the outcome they’re seeking faster, much easier, or obtain a far better result than what they have now.
And so that’s truly all you require to do with your content. You don’t have to be salesy, you simply naturally state, “Hey, by the way, in the summary, you can take a look at an affiliate link to MailerLite” or “Hey, in the description if you want a template of the e-mails I utilize, proceed as well as examine that out.”
How to build email list before podcast launch. And that’s as complicated as the call to action for your content needs to be. Now, when it pertains to the free traffic plan, where you’re involving with people, that comes to be a little much more nuanced, because you do not ever before want to openly share your content or your offer within any type of group, you intend to do that in direct messages.
So in those groups, you’re mostly likely to involve with your ideal customers, or engage with your ideal subscribers, you’re just mostly likely to offer value, be a normal person, aiding people. How to build email list before podcast launch. You do not talk about anything you need to sell or anything to do with growing your email list.
Individuals will normally reach out to you. They’ll naturally direct message you. Which’s when you can start to either get on a sales call with him, if you have some type of service to market, or you proceed as well as direct them to your list landing page, and then you collect their contact information.
By doing this you most definitely do not wish to upload any links to your landing page in those teams, that’s basically immediately you’re mostly likely to be outlawed. And also you’re just going to stumble upon as a spam person.
Which does not really help your brand or long-lasting growth potential customers. How to build email list before podcast launch. And the last one of course is mostly likely to be, advertising making use of something like Google ads or YouTube ads or Facebook ads. And also you’re going to be making very, very little targeted campaigns, that drive traffic directly to your landing, not your own page, but to your landing page.
So you tell individuals, “Hey, go to my landing page as well as get this cool offer” If they don’t want it, that’s all right, that’s simply part of advertising. How to build email list before podcast launch. Do not try as well as capture them a few other way.
The only thing you desire people doing on your landing page is entering their name and also email. You can always obtain expensive with remarketing and also pixels and also cookies and all that other fun stuff later on. How to build email list before podcast launch. And so that does it for the three simple action process, for growing your email list from square one.
How to build email list before podcast launch. Once more, I extremely advise making use of a free tool called MailerLite to do this. I’ll connect in the summary to a link, where you can check it out and apply for a free account. They do have fairly an application process, however if you’re able to enter, is absolutely the very best free software available, to do this due to the fact that they permit automation, additionally link up in the cards and also the summary to a video that compares MailerLite to MailChimp and ConvertKit, which are 2 other free solutions. How to build email list before podcast launch.