How to Build An Email List From Scratch – Free Software – How To Drive Traffic To A Landing Page And Build Your Email List
Best Email List Building Strategy! How to drive traffic to a landing page and build your email list. Tips and tricks of email list building. Your email list is the most important part to a successful email marketing strategy.
In this list growth guide, you’re going to learn exactly how to grow your email list from the ground up, making use of 3 simple actions, a lead magnet, a landing page, and after that some form of promotion. How to drive traffic to a landing page and build your email list.
As we dive in, if you do not currently have an email autoresponder software, I highly suggest you look into MailerLite. How to drive traffic to a landing page and build your email list. First, of course, we require a traffic source. So we’re mostly likely to speak about utilizing content.
We’re going to talk about community group engagement. And of course, we’re going to discuss advertising as a means to obtain people to your landing page. Currently your landing page is the 2nd step in this process, which’s mostly likely to be exactly how you in fact collect contact information.
Besides, we need a location to get that name as well as email. And also finally, we have our lead magnet. How to drive traffic to a landing page and build your email list. As well as our lead magnet is the battery, that powers this entire process. So the better our lead magnet, the much better this entire process is going to be.
As well as because of that, we’re mostly likely to kick points off with our lead magnet. So we’ll return to front here. So what the heck is a lead magnet? All the lead magnet is something of value, you offer in exchange for a person’s contact information.
Due to the fact that after all, running around the internet claiming, provide me your name as well as email, so I can offer you stuff later on, isn’t actually the most effective means to enter growing your list. Individuals need a reason to offer their contact information and a lead magnet gives them a sensible reason.
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How to drive traffic to a landing page and build your email list. So clearly the much better the lead magnet, the better the reason, which means more individuals are going to be obliged to provide you their contact information, making your list grow faster, which is why we’re beginning right here.
Okay, perfect. So what the heck should you do for a lead magnet? Like what does it really resemble? Well, it can be in the form of a PDF. How to drive traffic to a landing page and build your email list. Maybe in the form of a video, or it could be in the form of a tool, like Google Sheets or Excel.
Do not stress. I’m not stating you need to go build a Google sheet. I’ll show you a quick little method you can do for reasonably low cost, if you’re not a spreadsheets person since the majority of people aren’t including your possibly future email subscribers.
So let’s experience the PDF first, because this is my favorite. Since it’s the quickest put to put together, however it still supplies enough value to justify requesting contact information. So here are a number of examples.
We can do an audit, which is basically just a checklist designed to show them whatever that they’re doing wrong. How to drive traffic to a landing page and build your email list. We can offer them a template, easy to comply with fill in the blank style worksheet, some sort of resource guide or report.
So the resource guide, if you’re placing yourself as an influencer, is mostly likely to be your advised resource, which will certainly be beneficial due to the fact that individuals don’t intend to go number it out. They simply wish to know what you’re utilizing.
And then for a report, you’re going to do a bunch of research for someone and basically just provide the answer, right? How to drive traffic to a landing page and build your email list. It’s type of like the distinction between having a person needing to do their math homework as well as you just providing the solution to all of their concerns, right? It’s possibly a really ridiculous instance.
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So let’s experience some concrete examples of each one of these. So the extremely first one we have below is going to be an audit as well as something we provided for our agency, is we produced an analytics audit. How to drive traffic to a landing page and build your email list. So somebody might go through their Google Analytics account and see all of the important things that were either not set up correctly or simply weren’t switched on.
As well as the reason it was beneficial to our potential clients, as it plainly revealed them where they can obtain some quick victories inside their analytics account to get even more out of what they currently had. How to drive traffic to a landing page and build your email list. Now, this following example is a template and also this is something we made use of to offer free of cost, where we would certainly assist people go through the process of establishing their sales funnel and after that included a couple of scripts and fill out the blank design templates, to quickly assemble their own sales funnel.
This next and last example, here is a resource guide. And also this is where we created a quick little PDF to help someone go through their tag manager account as well as describe the essentials and some more advanced points to set up.
So the difference between this is this is discussing developing something new, whereas the audit is checking out what a person’s presently doing as well as pointing out all of the blunders that they’re making.
So another sort of lead magnet that you can do that really do not advise starting with is some type of video. So allow’s undergo these fairly quickly. How to drive traffic to a landing page and build your email list. It can be a long video presentation, a webinar, four-part series, or just a series of testimonials that cause some kind of case study or takeaway for your ideal customer.
I suggest not beginning right here due to the fact that video takes a truly very long time to put together, anytime you’ve seen a 30 minute or several of those crazy two hour lengthy webinars, those can take upwards of months to create.
As well as when you’re trying to grow your email list from the ground up, probably fast as well as easy, creating a 30 minute presentation is absolutely out the list of fast and easy things you could do, to quickly grow your email list.
So, I very recommend skipping them. Just as an example below, we created a simple on demand training, that marketed among our courses on just how to grow a YouTube channel. How to drive traffic to a landing page and build your email list. So if you’re interested in how to actually create a as needed webinar without needing to pay the premium for webinar software, I’ll link it in the cards and also the description to a full blown video on just how to in fact make use of a MailerLite to set this up.
Currently the last kind right here is developing some kind of calculator or tool. Therefore, fortunately is you can go over to Fiverr or Upwork or whatever your favorite freelance platform is as well as find an excel geek who can place this together for you.
How to drive traffic to a landing page and build your email list. However essentially what you wish to do here is to create some type of calculator tool or calendar, that helps your ideal customer attain something or deal with a task that’s important to them. And also I really like doing this because the majority of the influencers, marketers, and companies you’re most likely taking on to collect email addresses, don’t take this added step.
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They simply start at one of the first two. So here are a couple of examples. When I made use of to be a financial advisor, we in fact developed a simple tool, where somebody can type in a ticker symbol for a stock, and then they ‘d be able to see our personal calculations as well as analysis, so they can recognize whether they need to purchase the stock, based upon our suggestions.
It was a excellent win-win, due to the fact that it did the math for our potential clients. And also we really did not need to go manually do the research each time a potential customer had a concern. How to drive traffic to a landing page and build your email list. This following one is an example from this channel, wherein several of our content marketing guides, we actually offer this free Google sheets template as a method for somebody to quickly put together their content calendar.
And the final one we have right here is our UTM tracker. As well as this is a tool that permits individuals to quickly create tracking links, when they’re running affiliate promos or doing their email marketing.
So hopefully among these lead magnet examples offered you some ideas for your very own list growth, and you can see how it doesn’t have to be incredibly complicated. How to drive traffic to a landing page and build your email list. It simply needs to be important and give your ideal customer a quick win, to ensure that they actually do intend to enter their contact information in order to get it.
As well as speaking of entering their contact information, where the hell are they mostly likely to do this? On something called a landing page. Now what makes a landing page or squeeze page various, than any other type of webpage that you might put together, is it’s designed to do one point.
And also one thing just. Collect the name and also email. If a person doesn’t want to enter their contact information, after that they leave. You don’t wish to have any kind of external links and you do not wish to have any other calls to action.
The only point somebody can do, on this page, enters their contact information. This is an example of what a landing page could look like, and that is it. How to drive traffic to a landing page and build your email list. Now fortunately is these pages are extremely quick.
They’re very simple to assemble as well as you can put them with each other extremely quickly. So allow’s undergo the elements of what you require on the landing page. And then simply speak about the most essential component of every one of these elements.
So all you require for your landing page, you’re mostly likely to need some kind of headline, which we’ll reach momentarily. Then optionally, you can have some bullet points and after that you’re mostly likely to have some type of picture, of what your lead magnet is.
So despite the fact that it might be digital, we just need to provide some tangibleness to what’s being delivered. How to drive traffic to a landing page and build your email list. And then obviously, we belong for them to name and also email, which’s it. That’s all your landing page needs to do, nothing else, nothing fancy below.
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You can see in this instance, we do not also have any bullet points. We simply have some contact fields. So let’s undergo what the hell to do for your headline. Your headline is going to be one of the most important part of your landing page.
So if we’re assuming in regards to what’s most important, top, producing an awesome lead magnet, number two, having a good headline that connects how awesome the lead magnet is. And also there are only 2 headline formulas you actually need to make use of when you’re starting to grow your email list from square one, that’s mostly likely to be enabled me to and exactly how to.
So allow’s undergo the first one, which permitted me to. Going back to our landing page example below, you can see the headline reads the content funnel that enabled me to produce 4,447 leads in 90 days, without investing a dime on ads.
How to drive traffic to a landing page and build your email list. So what we’re doing right here is we’re providing a name to whatever’s being delivered in the content funnel and also this certain instance. And after that we’re stating what’s being delivered, the lead magnet permitted me or allowed you to accomplish a outcome that your ideal customer desires, which is leads in a brief amount of time.
And then as a reward, we can claim without and remove some sort of argument or something they could believe they have to do, in order to get the outcome that we simply provided, in this certain instance, advertising.
So many people would certainly believe, “Oh, well, he needed to spend cash on ads, to get that many leads because brief quantity of time.” And we’re simply claiming, “No, really I really did not.” How to drive traffic to a landing page and build your email list. So here are a few other examples, if we were attempting to offer some sort of growth guide, that manages growing a YouTube channel.
So you can see, we have actually allowed us to, enabled me to or you can even determine your ideal potential customers group, if you do not have any kind of results from yourself, like the third example here, the plan, which is the lead magnet that has permitted thousands of tiny creators, so instead of speaking about on your own or possibly your clients or previous experience, you can simply point to and state, “Hey, a bunch of other people that resemble you have followed this particular format or utilize this to get this result.” How to drive traffic to a landing page and build your email list.
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Therefore that’s what every one of these headlines is doing. Now, if you intend to take a deeper dive into writing your headlines, I’ll link up in the cards and the summary to a video that goes through 7 various other various headline formulas.
There are a lot of cool points you can do, when it pertains to crafting your headlines and also split testing, or trying different headings to see what works the best is a wonderful way to accelerate your list growth.
Now, the second headline formula we’re going to experience below is the standard classic go-to. How to drive traffic to a landing page and build your email list. Which is exactly how to obtain a result and then get rid of some kind of pain.
So right here we have Neil Patel’s page, just how to produce 195,013 visitors a month, without investing a dollar on ads. Therefore right here, we’re talking about a result that somebody wishes to learn exactly how to achieve, which is generate a bunch of visitors as well as they don’t intend to have to pay for those visitors.
They desire the visitors to be free. Now, of course we could just as conveniently stated, without spending months developing content, right? In which case we would certainly say, you can obtain all these leads utilizing advertising, or we can claim, you can get all these leads without utilizing advertising.
It simply depends on what your lead magnet has to do with. Therefore below’s some examples, once more, for attempting to offer some kind of YouTube growth guide. How to drive traffic to a landing page and build your email list. We can just how to result, without, even if or so you can. And so dropping to the third one here, we have exactly how to outsource time consuming admin work, to ensure that’s something that a person growing a YouTube channel would certainly wish to try and also do.
As well as our lead magnet would certainly help them do that. And afterwards, so you can grow your channel part-time. So we’re discussing, “Hey, you’re going to be able to do this.” How to drive traffic to a landing page and build your email list. And then the, so you can expression addresses the question.
So what, why do I care? Right? Okay. I can outsource it. So what? well, if you’re able to outsource, that means you’re able to attain what you want part-time, and you do not need to go full time and also I do not recognize, eat ramen and catch your sandwiches like Mark Cuban while you build your channel or something like that, right? To make sure that’s a little facetious, but you just intend to think about with your headlines, what is it is your lead magnet enabling them to complete? How to drive traffic to a landing page and build your email list. And after that what are some struggles or pain points, that they believe they have to overcome, that they really don’t need to, in order to accomplish what they’re inevitably trying to do.
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Therefore that does it for the first 2 steps of your list growth process. So go ahead and also strike that like button, if you’re still enjoying. How to drive traffic to a landing page and build your email list. You can comment below, if you have any kind of concerns, currently let’s experience the 3 various sorts of traffic you can run.
I’m mostly likely to link up in the cards and the description to a few other tutorials, that take a deeper dive on each one of these. How to drive traffic to a landing page and build your email list. So you have three choices. And also they have some benefits and drawbacks. So the first option you have is creating content similar to the video you’re seeing currently.
Takes quite a bit of time, yet over time, it can actually generate new email subscribers on autopilot. The second type is manual engagement. You’re going to Facebook teams, you’re mostly likely to LinkedIn groups and also you’re engaging with people.
And so, and after that number three is mostly likely to be the fast one, that in fact needs somewhat of an advertising budget plan. Which is certainly running advertising. How to drive traffic to a landing page and build your email list. So if you’re doing content, all you have to do is, just state that in the summary of your YouTube video or someplace in your blog posts, that you have a, some kind of offer or lead magnet, that can help them attain the outcome they’re seeking faster, less complicated, or obtain a better result than what they have now.
And so that’s really all you need to do with your content. You do not need to be salesy, you simply normally say, “Hey, incidentally, in the description, you can check out an affiliate link to MailerLite” or “Hey, in the summary if you want a template of the emails I utilize, proceed and also inspect that out.”
How to drive traffic to a landing page and build your email list. Which’s as complicated as the call to action for your content needs to be. Currently, when it involves the free traffic strategy, where you’re engaging with individuals, that becomes a bit extra nuanced, since you do not ever intend to openly share your content or your offer inside of any group, you want to do that in direct messages.
So in those groups, you’re mostly likely to engage with your ideal customers, or engage with your ideal subscribers, you’re just mostly likely to offer value, be a normal person, assisting people. How to drive traffic to a landing page and build your email list. You don’t discuss anything you need to offer or anything to do with growing your email list.
Individuals will normally connect to you. They’ll naturally direct message you. Which’s when you can start to either jump on a sales call with him, if you have some sort of service to sell, or you go on and direct them to your list landing page, and afterwards you collect their contact information.
This way you definitely don’t wish to publish any type of links to your landing page in those teams, that’s pretty much immediately you’re mostly likely to be outlawed. And also you’re just going to find as a spam person.
And that doesn’t actually help your brand or lasting growth leads. How to drive traffic to a landing page and build your email list. And the last among course is going to be, advertising making use of something like Google ads or YouTube ads or Facebook ads. And also you’re mostly likely to be making very, very small targeted campaigns, that drive traffic directly to your landing, not your own page, but to your landing page.
So you inform people, “Hey, most likely to my landing page and get this cool offer” If they don’t desire it, that’s all right, that’s just part of advertising. How to drive traffic to a landing page and build your email list. Don’t attempt and capture them a few other means.
The only point you want people doing on your landing page is entering their name and email. You can constantly obtain elegant with remarketing and pixels as well as cookies and all that enjoyable stuff later. How to drive traffic to a landing page and build your email list. And so that does it for the three simple step process, for growing your email list from scratch.
How to drive traffic to a landing page and build your email list. Once again, I highly recommend utilizing a free tool called MailerLite to do this. I’ll connect in the summary to a link, where you can check it out and get a free account. They do have rather an application process, yet if you’re able to get in, is certainly the most effective free software out there, to do this because they allow for automation, also link up in the cards and the description to a video that compares MailerLite to MailChimp and also ConvertKit, which are two other free solutions. How to drive traffic to a landing page and build your email list.