Just how to Build An Email List From Scratch – Free Software – How To Launch A Successful Webinar Without An Email List
Best Email List Building Strategy! How to launch a successful webinar without an email list. Tips and tricks of email list building. Your email list is the most important part to a successful email marketing strategy.
In this list growth guide, you’re mostly likely to learn just how to grow your email list from the ground up, using 3 simple actions, a lead magnet, a landing page, and afterwards some form of promotion. How to launch a successful webinar without an email list.
As we dive in, if you don’t already have an email autoresponder software, I extremely recommend you take a look at MailerLite. How to launch a successful webinar without an email list. First, certainly, we need a traffic resource. So we’re mostly likely to speak about using content.
We’re mostly likely to speak about community group engagement. And also of course, we’re mostly likely to talk about advertising as a way to get people to your landing page. Now your landing page is the 2nd action in this process, which’s going to be exactly how you in fact collect contact information.
Nevertheless, we require a area to get hold of that name and also email. And also lastly, we have our lead magnet. How to launch a successful webinar without an email list. And also our lead magnet is the battery, that powers this whole process. So the far better our lead magnet, the much better this entire process is mostly likely to be.
And also due to that, we’re going to kick points off with our lead magnet. So we’ll go back to front right here. So what the hell is a lead magnet? All the lead magnet is something of value, you offer for a person’s contact information.
Since nevertheless, running around the internet stating, give me your name and also email, so I can sell you stuff later on, isn’t actually the most effective way to enter growing your list. People need a reason to offer their contact information as well as a lead magnet provides a viable reason.
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How to launch a successful webinar without an email list. So certainly the much better the lead magnet, the far better the reason, which indicates more people are mostly likely to be forced to offer you their contact information, making your list grow faster, which is why we’re starting right here.
Okay, best. So what the hell should you do for a lead magnet? Like what does it really look like? Well, it can be in the form of a PDF. How to launch a successful webinar without an email list. It could be in the form of a video, or it could be in the form of a tool, like Google Sheets or Excel.
Don’t fret. I’m not saying you have to go build a Google sheet. I’ll show you a quick little method you can do for relatively low cost, if you’re not a spreadsheets person due to the fact that lots of people aren’t including your possibly future email subscribers.
So let’s undergo the PDF first, since this is my preferred. Since it’s the quickest propounded put together, yet it still provides sufficient value to warrant requesting for contact information. So here are a couple of examples.
We can do an audit, which is essentially simply a checklist designed to show them everything that they’re doing wrong. How to launch a successful webinar without an email list. We can supply them a template, easy to follow fill in the blank style worksheet, some type of resource guide or report.
So the resource guide, if you’re placing on your own as an influencer, is going to be your advised resource, which will be important because individuals do not want to go number it out. They just would like to know what you’re using.
And afterwards for a report, you’re mostly likely to do a bunch of research for a person and basically simply provide the response, right? How to launch a successful webinar without an email list. It’s sort of like the distinction between having a person needing to do their math homework and you simply giving them the response to all of their concerns, right? It’s possibly a really ridiculous instance.
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So allow’s undergo some concrete examples of each one of these. So the extremely first one we have right here is mostly likely to be an audit and also something we provided for our agency, is we created an analytics audit. How to launch a successful webinar without an email list. So a person can go through their Google Analytics account and see every one of the things that were either not set up appropriately or just weren’t switched on.
And the reason it was important to our potential clients, as it clearly showed them where they could obtain some quick victories inside their analytics account to get more out of what they already had. How to launch a successful webinar without an email list. Currently, this next instance is a template and also this is something we utilized to offer free of charge, where we would assist individuals go through the process of establishing their sales funnel and after that included a couple of scripts and also fill in the blank themes, to quickly create their own sales funnel.
This next and final example, below is a resource guide. And this is where we created a quick little PDF to help somebody go through their tag manager account and also discuss the essentials as well as some more advanced points to set up.
So the distinction between this is this is discussing creating something new, whereas the audit is taking a look at what a person’s currently doing and explaining every one of the mistakes that they’re making.
So one more kind of lead magnet that you can do that in fact do not advise starting with is some sort of video. So let’s undergo these reasonably quickly. How to launch a successful webinar without an email list. It can be a long video presentation, a webinar, four-part series, or just a series of testimonials that lead to some sort of study or takeaway for your ideal customer.
I suggest not beginning below due to the fact that video takes a really long period of time to create, anytime you’ve seen a 30 min or several of those insane 2 hour lengthy webinars, those can take upwards of months to put together.
And also when you’re trying to grow your email list from scratch, presumably fast as well as easy, developing a 30 min presentation is certainly not on the list of fast as well as easy things you can do, to quickly grow your email list.
So, I very recommend avoiding them. Just as an example below, we produced a simple on demand training, that offered one of our programs on how to grow a YouTube channel. How to launch a successful webinar without an email list. So if you’re interested in how to actually put together a on demand webinar without having to pay the premium for webinar software, I’ll link it in the cards and the description to a full blown video on exactly how to really use a MailerLite to set this up.
Currently the last type right here is creating some sort of calculator or tool. And so, fortunately is you can visit Fiverr or Upwork or whatever your preferred freelance platform is and also discover an excel geek who can place this together for you.
How to launch a successful webinar without an email list. Yet basically what you wish to do here is to create some sort of calculator tool or calendar, that helps your ideal customer achieve something or deal with a job that’s crucial to them. As well as I really like doing this because most of the influencers, marketers, and also companies you’re possibly competing with to collect email addresses, do not take this added step.
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They just start at one of the first two. So here are a number of examples. When I made use of to be a financial advisor, we in fact created a simple tool, where a person can enter a ticker symbol for a stock, and then they would certainly be able to see our personal calculations and analysis, so they can know whether they need to purchase the stock, based upon our suggestions.
It was a excellent win-win, because it did the math for our potential clients. And we really did not have to go by hand do the research every time a potential customer had a concern. How to launch a successful webinar without an email list. This following one is an example from this channel, where several of our content marketing guides, we really offer this free Google sheets template as a means for somebody to quickly create their content calendar.
As well as the final one we have here is our UTM tracker. And this is a tool that permits individuals to quickly create tracking links, when they’re running affiliate promotions or doing their email marketing.
So hopefully one of these lead magnet examples gave you some suggestions for your own list growth, as well as you can see just how it does not need to be incredibly made complex. How to launch a successful webinar without an email list. It simply needs to be useful as well as provide your ideal customer a quick win, so that they actually do want to enter their contact information in order to obtain it.
And also speaking of entering their contact information, where the heck are they mostly likely to do this? On something called a landing page. Now what makes a landing page or squeeze page various, than any other type of webpage that you might assemble, is it’s designed to do something.
And also one point just. Collect the name as well as email. If someone does not intend to enter their contact information, after that they leave. You do not want to have any kind of external links as well as you do not intend to have any other contact us to action.
The only thing somebody can do, on this page, enters their contact information. This is an instance of what a landing page could look like, and that is it. How to launch a successful webinar without an email list. Now the bright side is these pages are very quick.
They’re really simple to assemble and also you can place them with each other very quickly. So let’s undergo the elements of what you require on the landing page. And then just talk about the most vital aspect of every one of these elements.
So all you require for your landing page, you’re going to need some type of headline, which we’ll reach momentarily. Then optionally, you can have some bullet points and afterwards you’re mostly likely to have some sort of picture, of what your lead magnet is.
So despite the fact that it might be digital, we just need to offer some tangibleness to what’s being delivered. How to launch a successful webinar without an email list. And then obviously, we belong for them to name and also email, which’s it. That’s all your landing page needs to do, absolutely nothing else, nothing fancy right here.
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You can see in this example, we don’t also have any bullet points. We just have some contact fields. So allow’s go through what the hell to do for your headline. Your headline is going to be the most important part of your landing page.
So if we’re believing in terms of what’s essential, primary, creating an awesome lead magnet, second, having a excellent headline that communicates exactly how awesome the lead magnet is. And also there are just two headline formulas you actually require to utilize when you’re beginning to grow your email list from square one, that’s going to be enabled me to and exactly how to.
So allow’s go through the first one, which allowed me to. Going back to our landing page example below, you can see the headline reviews the content funnel that permitted me to generate 4,447 leads in 90 days, without investing a dime on ads.
How to launch a successful webinar without an email list. So what we’re doing right here is we’re giving a name to whatever’s being delivered in the content funnel and this certain instance. And then we’re saying what’s being delivered, the lead magnet allowed me or permitted you to attain a result that your ideal customer desires, which is leads in a brief quantity of time.
And then as a bonus offer, we can state without as well as eliminate some sort of argument or something they may assume they have to do, so as to get the outcome that we simply offered, in this particular instance, advertising.
So most people would certainly assume, “Oh, well, he needed to invest cash on ads, to get that numerous leads because brief amount of time.” And we’re just saying, “No, really I didn’t.” How to launch a successful webinar without an email list. So here are some other examples, if we were attempting to offer some sort of growth guide, that handles growing a YouTube channel.
So you can see, we have actually permitted us to, allowed me to or you can also recognize your ideal leads group, if you do not have any type of arise from on your own, like the third example below, the plan, which is the lead magnet that has enabled hundreds of tiny developers, so as opposed to talking about yourself or possibly your clients or previous experience, you can just indicate and claim, “Hey, a bunch of other individuals that resemble you have actually followed this particular format or use this to get this result.” How to launch a successful webinar without an email list.
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And so that’s what every one of these headlines is doing. Now, if you want to take a deeper dive into writing your headings, I’ll connect in the cards and the summary to a video that undergoes 7 other different headline formulas.
There are a great deal of cool points you can do, when it pertains to crafting your headings as well as split testing, or trying different headings to see what works the best is a fantastic means to accelerate your list growth.
Now, the 2nd headline formula we’re mostly likely to go through right here is the basic classic go-to. How to launch a successful webinar without an email list. Which is exactly how to get a result and then eliminate some sort of pain.
So below we have Neil Patel’s page, how to generate 195,013 visitors a month, without investing a dollar on ads. Therefore below, we’re discussing a outcome that somebody wants to find out exactly how to attain, which is generate a bunch of visitors and they do not wish to have to spend for those visitors.
They want the visitors to be free. Currently, naturally we could equally as quickly stated, without spending months producing content, right? In which case we would certainly say, you can obtain all these leads utilizing advertising, or we could claim, you can get all these leads without making use of advertising.
It just relies on what your lead magnet is about. Therefore here’s some examples, once again, for attempting to offer some sort of YouTube growth guide. How to launch a successful webinar without an email list. We can how to result, without, even if or two you can. Therefore dropping to the third one right here, we have how to outsource time consuming admin work, to make sure that’s something that somebody growing a YouTube channel would certainly wish to try and also do.
As well as our lead magnet would certainly help them do that. And afterwards, so you can grow your channel part time. So we’re discussing, “Hey, you’re mostly likely to have the ability to do this.” How to launch a successful webinar without an email list. And then the, so you can expression responds to the question.
So what, why do I care? Right? Okay. I can outsource it. So what? well, if you’re able to outsource, that means you’re able to accomplish what you desire part-time, as well as you don’t have to go full-time and I don’t recognize, eat ramen and also catch your sandwiches like Mark Cuban while you build your channel or something like that, right? To make sure that’s a little sarcastic, yet you just wish to think about with your headings, what is it is your lead magnet allowing them to accomplish? How to launch a successful webinar without an email list. And afterwards what are some battles or pain points, that they assume they need to overcome, that they really don’t need to, in order to achieve what they’re eventually trying to do.
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And so that does it for the first 2 steps of your list growth process. So go ahead and strike that like button, if you’re still viewing. How to launch a successful webinar without an email list. You can comment below, if you have any concerns, now allow’s undergo the 3 different sorts of traffic you can run.
I’m mostly likely to link in the cards as well as the description to some other tutorials, that take a deeper dive on each one of these. How to launch a successful webinar without an email list. So you have 3 choices. And also they have some benefits and drawbacks. So the first option you have is developing content similar to the video you’re watching currently.
Takes quite a bit of time, but in the future, it can actually generate brand-new email subscribers on autopilot. The second type is hand-operated engagement. You’re going to Facebook groups, you’re going to LinkedIn groups as well as you’re engaging with people.
Therefore, and then number three is going to be the fast one, that actually needs somewhat of an advertising budget. And that is obviously running advertising. How to launch a successful webinar without an email list. So if you’re doing content, all you need to do is, simply mention that in the description of your YouTube video or somewhere in your blog posts, that you have a, some sort of offer or lead magnet, that can help them attain the result they’re trying to find faster, less complicated, or get a far better result than what they have now.
And so that’s actually all you need to do with your content. You do not have to be salesy, you simply normally state, “Hey, by the way, in the description, you can check out an affiliate link to MailerLite” or “Hey, in the summary if you want a template of the emails I make use of, go on and inspect that out.”
How to launch a successful webinar without an email list. And that’s as facility as the call to action for your content requires to be. Currently, when it concerns the free traffic strategy, where you’re engaging with people, that becomes a bit a lot more nuanced, due to the fact that you do not ever want to publicly share your content or your offer inside of any type of group, you wish to do that in direct messages.
So in those groups, you’re mostly likely to engage with your ideal customers, or involve with your ideal subscribers, you’re simply going to offer value, be a normal person, helping people. How to launch a successful webinar without an email list. You don’t discuss anything you have to offer or anything to do with growing your email list.
People will naturally reach out to you. They’ll normally direct message you. Which’s when you can start to either jump on a sales call with him, if you have some type of service to sell, or you go on as well as direct them to your list landing page, and afterwards you collect their contact information.
This way you absolutely don’t intend to upload any kind of links to your landing page in those groups, that’s basically quickly you’re going to be outlawed. And also you’re just mostly likely to discover as a spam person.
Which doesn’t truly aid your brand or long-lasting growth potential customers. How to launch a successful webinar without an email list. And the last among course is mostly likely to be, advertising using something like Google ads or YouTube ads or Facebook ads. And you’re going to be making really, very little targeted campaigns, that drive traffic directly to your landing, not your own page, however to your landing page.
So you inform people, “Hey, most likely to my landing page as well as get this cool offer” If they don’t desire it, that’s alright, that’s simply part of advertising. How to launch a successful webinar without an email list. Do not try and capture them some other way.
The only point you desire people doing on your landing page is entering their name as well as email. You can constantly get expensive with remarketing and pixels as well as cookies and all that enjoyable stuff later on. How to launch a successful webinar without an email list. Therefore that does it for the three simple step process, for growing your email list from the ground up.
How to launch a successful webinar without an email list. Once again, I highly recommend using a free tool called MailerLite to do this. I’ll connect in the description to a link, where you can check it out as well as look for a free account. They do have fairly an application process, yet if you’re able to get in, is definitely the very best free software available, to do this because they permit automation, also link in the cards and the summary to a video that contrasts MailerLite to MailChimp and also ConvertKit, which are two various other free solutions. How to launch a successful webinar without an email list.