We’re going to speak about community group engagement. And of course, we’re going to speak about advertising as a way to get people to your landing page. Now your landing page is the second step in this process, which’s going to be how you in fact collect contact information.
And also due to that, we’re going to kick things off with our lead magnet. So we’ll return to front here. So what the heck is a lead magnet? All the lead magnet is something of value, you offer for someone’s contact information.
Due to the fact that after all, running around the internet stating, provide me your name and also email, so I can sell you stuff later on, isn’t truly the best way to enter growing your list. People require a reason to provide their contact information and a lead magnet gives them a sensible reason.
Do not fret. I’m not saying you need to go build a Google sheet. I’ll show you a quick little method you can do for reasonably inexpensive, if you’re not a spreadsheets person due to the fact that many people aren’t including your probably future email subscribers.
So let’s undergo the PDF first, because this is my preferred. Since it’s the quickest put to put together, yet it still offers enough worth to warrant requesting contact information. So here are a number of examples.
So the resource guide, if you’re placing on your own as an influencer, is mostly likely to be your recommended resource, which will certainly be useful because people don’t intend to go figure it out. They just want to know what you’re using.
This next and final example, right here is a resource guide. And also this is where we produced a quick little PDF to help somebody experience their tag manager account as well as discuss the fundamentals and also some advanced things to set up.
So the difference in between this is this is speaking about developing something new, whereas the audit is considering what somebody’s currently doing as well as mentioning every one of the blunders that they’re making.
I advise not beginning right here because video takes a really very long time to put together, anytime you’ve seen a 30 minute or several of those crazy 2 hr long webinars, those can take upwards of months to put together.
And also when you’re trying to grow your email list from square one, presumably fast and easy, developing a 30 minute presentation is certainly out the list of fast and also easy things you could do, to quickly grow your email list.
Currently the final type right here is producing some kind of calculator or tool. And so, the bright side is you can visit Fiverr or Upwork or whatever your favorite freelance platform is and find an excel geek that can put this together for you.
They simply begin at one of the first 2. So below are a number of examples. When I used to be a financial advisor, we really produced a simple tool, where a person might type in a ticker symbol for a stock, and then they ‘d have the ability to see our personal calculations and also analysis, so they can understand whether or not they need to buy the stock, based upon our recommendations.
And also the last one we have here is our UTM tracker. And this is a tool that allows people to quickly put together tracking links, when they’re running affiliate promotions or doing their email marketing.
And speaking of entering their contact information, where the heck are they mostly likely to do this? On something called a landing page. Currently what makes a landing page or squeeze page different, than any other kind of webpage that you might put together, is it’s designed to do one thing.
As well as one thing only. Collect the name as well as email. If somebody does not want to enter their contact information, after that they leave. You don’t wish to have any kind of external links and you don’t intend to have any other calls to action.
They’re really simple to assemble as well as you can place them together extremely quickly. So let’s go through the elements of what you need on the landing page. And after that simply talk about the most crucial aspect of all of these elements.
So all you need for your landing page, you’re going to need some kind of headline, which we’ll reach momentarily. Then additionally, you can have some bullet points and then you’re mostly likely to have some type of image, of what your lead magnet is.
You can see in this example, we do not also have any kind of bullet points. We simply have some contact fields. So let’s go through what the hell to do for your headline. Your headline is mostly likely to be one of the most integral part of your landing page.
So if we’re thinking in regards to what’s crucial, primary, producing an awesome lead magnet, second, having a great headline that connects exactly how awesome the lead magnet is. As well as there are only 2 headline formulas you actually need to use when you’re beginning to grow your email list from square one, that’s going to be allowed me to as well as exactly how to.
So let’s go through the first one, which enabled me to. Returning to our landing page instance right here, you can see the headline checks out the content funnel that enabled me to produce 4,447 leads in 90 days, without investing a dime on ads.
And after that as a incentive, we can state without and also eliminate some type of argument or something they might think they need to do, to get the result that we simply offered, in this particular instance, advertising.
Therefore that’s what every one of these headlines is doing. Now, if you wish to take a deeper dive into writing your headlines, I’ll connect in the cards and also the description to a video that undergoes 7 other various headline formulas.
There are a great deal of cool things you can do, when it involves crafting your headlines and also split testing, or trying different headings to see what works the best is a great means to accelerate your list growth.
So below we have Neil Patel’s page, exactly how to produce 195,013 visitors a month, without spending a buck on ads. Therefore right here, we’re speaking about a outcome that somebody wants to learn just how to achieve, which is produce a bunch of visitors and also they do not want to have to pay for those visitors.
They desire the visitors to be free. Now, of course we could just as quickly claimed, without investing months developing content, right? In which case we would state, you can obtain all these leads utilizing advertising, or we could say, you can obtain all these leads without making use of advertising.
Takes a fair bit of time, but in the long run, it can actually generate brand-new email subscribers on autopilot. The second type is manual engagement. You’re mostly likely to Facebook groups, you’re going to LinkedIn groups and also you’re engaging with people.
Therefore that’s actually all you need to do with your content. You do not have to be salesy, you just normally say, “Hey, by the way, in the description, you can look into an affiliate link to MailerLite” or “Hey, in the description if you want a template of the emails I use, go on and also check that out.”
Individuals will naturally reach out to you. They’ll naturally direct message you. And that’s when you can begin to either jump on a sales call with him, if you have some sort of service to market, or you go on as well as direct them to your list landing page, and then you collect their contact information.
In this way you most definitely do not wish to upload any type of links to your landing page in those teams, that’s virtually instantly you’re going to be outlawed. As well as you’re simply mostly likely to find as a spam person.