Just how to Build An Email List From Scratch – Free Software – Real Estate Marketing Email To Current Mailing List
Best Email List Building Strategy! Real estate marketing email to current mailing list. Tips and tricks of email list building. Your email list is the most important part to a successful email marketing strategy.
In this list growth guide, you’re going to learn just how to grow your email list from scratch, utilizing 3 simple steps, a lead magnet, a landing page, and then some form of promotion. Real estate marketing email to current mailing list.
As we dive in, if you don’t already have an email autoresponder software, I highly suggest you take a look at MailerLite. Real estate marketing email to current mailing list. First, naturally, we need a traffic resource. So we’re going to talk about utilizing content.
We’re going to speak about community group engagement. As well as certainly, we’re going to discuss advertising as a means to obtain individuals to your landing page. Currently your landing page is the second step in this process, and that’s mostly likely to be exactly how you actually collect contact information.
After all, we need a location to grab that name and email. And lastly, we have our lead magnet. Real estate marketing email to current mailing list. And also our lead magnet is the battery, that powers this entire process. So the far better our lead magnet, the much better this entire process is going to be.
And because of that, we’re mostly likely to kick points off with our lead magnet. So we’ll go back to front right here. So what the heck is a lead magnet? All the lead magnet is something of value, you offer in exchange for someone’s contact information.
Due to the fact that nevertheless, running around the internet claiming, offer me your name and email, so I can sell you stuff later, isn’t really the most effective method to enter growing your list. Individuals require a reason to provide their contact information as well as a lead magnet gives them a feasible reason.
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Real estate marketing email to current mailing list. So obviously the better the lead magnet, the much better the reason, which implies more individuals are mostly likely to be obliged to offer you their contact information, making your list grow faster, which is why we’re starting right here.
Okay, ideal. So what the heck should you do for a lead magnet? Like what does it really resemble? Well, it can be in the form of a PDF. Real estate marketing email to current mailing list. Maybe in the form of a video, or it could be in the form of a tool, like Google Sheets or Excel.
Don’t stress. I’m not claiming you need to go build a Google sheet. I’ll show you a quick little method you can do for reasonably low cost, if you’re not a spreadsheets person because most individuals aren’t including your probably future email subscribers.
So allow’s go through the PDF first, since this is my favorite. Since it’s the quickest put to assemble, but it still offers sufficient worth to validate requesting contact information. So here are a number of examples.
We can do an audit, which is basically simply a checklist designed to show them everything that they’re doing wrong. Real estate marketing email to current mailing list. We can offer them a template, easy to comply with fill in the blank style worksheet, some kind of resource guide or report.
So the resource guide, if you’re positioning yourself as an influencer, is going to be your recommended resource, which will certainly be valuable since people do not wish to go figure it out. They just wish to know what you’re using.
And after that for a report, you’re going to do a bunch of research for a person and also essentially simply give them the response, right? Real estate marketing email to current mailing list. It’s type of like the difference between having someone needing to do their math homework and also you simply giving them the solution to all of their concerns, right? It’s most likely a really silly example.
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So let’s experience some concrete examples of every one of these. So the extremely first one we have right here is going to be an audit and also something we provided for our agency, is we developed an analytics audit. Real estate marketing email to current mailing list. So a person might go through their Google Analytics account as well as see all of the important things that were either not set up properly or simply weren’t switched on.
And the reason it was useful to our potential clients, as it plainly revealed them where they can get some quick success inside their analytics account to obtain more out of what they currently had. Real estate marketing email to current mailing list. Now, this next instance is a template and also this is something we utilized to offer completely free, where we would aid people go through the process of setting up their sales funnel and then consisted of a couple of scripts as well as complete the blank templates, to quickly put together their very own sales funnel.
This next as well as final example, right here is a resource guide. And also this is where we created a quick little PDF to help a person go through their tag manager account and discuss the basics and also some advanced points to set up.
So the distinction in between this is this is speaking about developing something brand new, whereas the audit is checking out what someone’s currently doing as well as mentioning every one of the mistakes that they’re making.
So one more sort of lead magnet that you can do that really do not suggest starting with is some sort of video. So allow’s experience these reasonably quickly. Real estate marketing email to current mailing list. It can be a lengthy video presentation, a webinar, four-part series, or just a series of testimonials that result in some kind of study or takeaway for your ideal customer.
I advise not starting here because video takes a really long time to assemble, anytime you’ve seen a 30 min or some of those insane 2 hr lengthy webinars, those can take upwards of months to create.
And also when you’re trying to grow your email list from scratch, presumably fast as well as easy, producing a 30 min presentation is definitely out the list of fast as well as easy things you could do, to quickly grow your email list.
So, I very suggest avoiding them. Just as an instance below, we developed a simple as needed training, that offered one of our programs on exactly how to grow a YouTube channel. Real estate marketing email to current mailing list. So if you’re interested in just how to in fact put together a as needed webinar without having to pay the premium for webinar software, I’ll link it in the cards and the summary to a full blown video on just how to really utilize a MailerLite to set this up.
Now the last kind here is producing some sort of calculator or tool. And so, fortunately is you can visit Fiverr or Upwork or whatever your favorite freelance platform is as well as discover an excel geek who can put this together for you.
Real estate marketing email to current mailing list. However essentially what you want to do below is to create some kind of calculator tool or calendar, that helps your ideal customer achieve something or deal with a project that’s vital to them. And I really like doing this since the majority of the influencers, marketers, and companies you’re most likely competing with to collect email addresses, don’t take this added action.
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They just begin at one of the first two. So below are a number of examples. When I utilized to be a financial advisor, we actually developed a simple tool, where somebody could enter a ticker symbol for a stock, and then they would certainly have the ability to see our personal calculations and also analysis, so they can know whether they need to buy the stock, based upon our recommendations.
It was a wonderful win-win, since it did the math for our potential clients. As well as we really did not have to go manually do the research whenever a potential customer had a inquiry. Real estate marketing email to current mailing list. This next one is an instance from this channel, wherein a few of our content marketing guides, we really offer this free Google sheets template as a method for someone to quickly assemble their content calendar.
As well as the last one we have right here is our UTM tracker. And also this is a tool that permits people to quickly put together tracking links, when they’re running affiliate promos or doing their email marketing.
So with any luck one of these lead magnet examples offered you some ideas for your very own list growth, as well as you can see exactly how it does not need to be extremely made complex. Real estate marketing email to current mailing list. It simply needs to be beneficial and also provide your ideal customer a quick win, to make sure that they actually do want to enter their contact information in order to get it.
And also speaking of entering their contact information, where the hell are they going to do this? On something called a landing page. Currently what makes a landing page or squeeze page different, than any other sort of webpage that you may assemble, is it’s designed to do something.
And also one point just. Collect the name and also email. If a person doesn’t wish to enter their contact information, then they leave. You don’t want to have any external links and you don’t want to have any other contact us to action.
The only thing a person can do, on this page, enters their contact information. This is an example of what a landing page might look like, and that is it. Real estate marketing email to current mailing list. Currently the bright side is these pages are very quick.
They’re extremely easy to assemble and you can put them with each other very quickly. So let’s experience the elements of what you require on the landing page. And after that simply discuss one of the most vital element of every one of these elements.
So all you need for your landing page, you’re going to need some sort of headline, which we’ll reach momentarily. After that additionally, you can have some bullet points and afterwards you’re mostly likely to have some sort of photo, of what your lead magnet is.
So although it might be digital, we just need to give some tangibleness to what’s being delivered. Real estate marketing email to current mailing list. And then of course, we have a place for them to name as well as email, and that’s it. That’s all your landing page requires to do, absolutely nothing else, nothing fancy here.
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You can see in this instance, we do not even have any kind of bullet points. We simply have some contact fields. So let’s experience what the heck to do for your headline. Your headline is going to be the most vital part of your landing page.
So if we’re thinking in terms of what’s crucial, primary, producing an awesome lead magnet, number two, having a great headline that interacts just how awesome the lead magnet is. As well as there are just two headline formulas you really require to utilize when you’re beginning to grow your email list from square one, that’s mostly likely to be allowed me to and just how to.
So let’s undergo the first one, which allowed me to. Going back to our landing page instance below, you can see the headline reviews the content funnel that allowed me to generate 4,447 leads in 90 days, without investing a dime on ads.
Real estate marketing email to current mailing list. So what we’re doing right here is we’re offering a name to whatever’s being delivered in the content funnel and this particular instance. And after that we’re saying what’s being delivered, the lead magnet permitted me or permitted you to achieve a result that your ideal customer desires, which is leads in a short quantity of time.
And then as a benefit, we can state without and also eliminate some type of objection or something they could think they have to do, to get the outcome that we simply presented, in this specific circumstances, advertising.
So the majority of people would think, “Oh, well, he needed to invest cash on ads, to get that many leads in that short amount of time.” And we’re simply stating, “No, actually I really did not.” Real estate marketing email to current mailing list. So right here are some other examples, if we were attempting to offer some kind of growth guide, that deals with growing a YouTube channel.
So you can see, we have permitted us to, enabled me to or you can even determine your ideal potential customers group, if you don’t have any results from yourself, like the third example right here, the plan, which is the lead magnet that has allowed thousands of tiny makers, so as opposed to discussing yourself or perhaps your clients or previous experience, you can simply point to and claim, “Hey, a bunch of other individuals that resemble you have actually followed this certain format or use this so as to get this outcome.” Real estate marketing email to current mailing list.
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Therefore that’s what each one of these headings is doing. Now, if you want to take a deeper dive right into writing your headings, I’ll link up in the cards and also the description to a video that undergoes 7 other different headline formulas.
There are a lot of cool things you can do, when it comes to crafting your headings and split testing, or trying different headlines to see what works the best is a fantastic means to accelerate your list growth.
Now, the second headline formula we’re mostly likely to go through here is the standard classic go-to. Real estate marketing email to current mailing list. Which is exactly how to get a result and then eliminate some sort of pain.
So below we have Neil Patel’s page, exactly how to create 195,013 visitors a month, without investing a dollar on ads. Therefore right here, we’re speaking about a result that someone wants to discover exactly how to attain, which is generate a bunch of visitors and they do not intend to have to pay for those visitors.
They want the visitors to be free. Now, certainly we could equally as conveniently claimed, without investing months developing content, right? In which case we would certainly claim, you can get all these leads utilizing advertising, or we could state, you can get all these leads without using advertising.
It simply depends on what your lead magnet has to do with. Therefore here’s some examples, once more, for attempting to offer some sort of YouTube growth guide. Real estate marketing email to current mailing list. We can how to result, without, even if or two you can. And so going down to the 3rd one right here, we have how to outsource time consuming admin work, to make sure that’s something that someone growing a YouTube channel would certainly want to try and do.
As well as our lead magnet would certainly help them do that. And afterwards, so you can grow your channel part time. So we’re speaking about, “Hey, you’re going to be able to do this.” Real estate marketing email to current mailing list. And after that the, so you can phrase answers the concern.
So what, why do I care? Right? Okay. I can outsource it. So what? well, if you’re able to outsource, that suggests you’re able to attain what you desire part time, and also you do not have to go full-time as well as I do not recognize, eat ramen and capture your sandwiches like Mark Cuban while you build your channel or something like that, right? To ensure that’s a little facetious, however you just intend to think of with your headings, what is it is your lead magnet permitting them to achieve? Real estate marketing email to current mailing list. And after that what are some battles or pain points, that they think they have to overcome, that they in fact do not have to, in order to accomplish what they’re ultimately trying to do.
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And so that does it for the first two actions of your list growth process. So go on and also hit that like button, if you’re still viewing. Real estate marketing email to current mailing list. You can comment below, if you have any inquiries, currently let’s undergo the three different types of traffic you can run.
I’m going to link up in the cards and the description to some other tutorials, that take a deeper dive on every one of these. Real estate marketing email to current mailing list. So you have 3 choices. As well as they have some pros and cons. So the first option you have is developing content comparable to the video you’re seeing now.
Takes a fair bit of time, yet in the long run, it can actually generate brand-new email subscribers on auto-pilot. The 2nd type is hands-on engagement. You’re going to Facebook groups, you’re going to LinkedIn groups and also you’re involving with individuals.
Therefore, and after that number 3 is mostly likely to be the fast one, that in fact needs somewhat of an advertising budget. Which is of course running advertising. Real estate marketing email to current mailing list. So if you’re doing content, all you need to do is, just discuss that in the description of your YouTube video or somewhere in your blog posts, that you have a, some kind of offer or lead magnet, that can help them achieve the result they’re looking for faster, much easier, or get a far better result than what they have now.
Therefore that’s actually all you require to do with your content. You do not have to be salesy, you simply naturally claim, “Hey, incidentally, in the summary, you can look into an affiliate link to MailerLite” or “Hey, in the summary if you want a template of the emails I utilize, go on and also inspect that out.”
Real estate marketing email to current mailing list. Which’s as facility as the call to action for your content needs to be. Now, when it comes to the free traffic strategy, where you’re engaging with individuals, that becomes a little bit more nuanced, due to the fact that you don’t ever wish to openly share your content or your offer within any group, you intend to do that in direct messages.
So in those groups, you’re going to engage with your ideal customers, or engage with your ideal subscribers, you’re simply mostly likely to provide worth, be a normal person, assisting individuals. Real estate marketing email to current mailing list. You don’t discuss anything you need to sell or anything to do with growing your email list.
People will normally reach out to you. They’ll normally direct message you. Which’s when you can start to either jump on a sales call with him, if you have some kind of service to market, or you go ahead as well as direct them to your list landing page, and after that you collect their contact information.
This way you definitely don’t intend to post any type of links to your landing page in those groups, that’s practically instantly you’re mostly likely to be banned. And also you’re just mostly likely to find as a spam person.
And that doesn’t truly aid your brand or lasting growth potential customers. Real estate marketing email to current mailing list. As well as the last one of course is mostly likely to be, advertising making use of something like Google ads or YouTube ads or Facebook ads. And also you’re mostly likely to be making extremely, very tiny targeted campaigns, that drive traffic straight to your landing, not your own page, however to your landing page.
So you tell individuals, “Hey, most likely to my landing page as well as get this cool offer” If they do not want it, that’s alright, that’s simply part of advertising. Real estate marketing email to current mailing list. Do not try as well as capture them a few other means.
The only point you want individuals doing on your landing page is entering their name and also email. You can constantly obtain fancy with remarketing and pixels and cookies and all that enjoyable stuff later on. Real estate marketing email to current mailing list. And so that does it for the three simple action process, for growing your email list from square one.
Real estate marketing email to current mailing list. Once more, I highly suggest making use of a free tool called MailerLite to do this. I’ll link in the description to a link, where you can check it out and also obtain a free account. They do have quite an application process, but if you’re able to get in, is most definitely the most effective free software out there, to do this because they permit automation, likewise link up in the cards and also the summary to a video that compares MailerLite to MailChimp as well as ConvertKit, which are 2 various other free solutions. Real estate marketing email to current mailing list.